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Posted on: 19-12-14
Gutka ban is working, but is not enough

The ban on Gutka has laid an impact in access, usage, price and display the point of sale as per the study conducted by the Johns Hopkins University Bloomberg School of Public Health and the World Health Organization Country Office for India.

The products that are brought separately and mixed to be consumed as Gutka should also be banned. Government is deciding on expansion of Gutka ban to all smokeless tobacco products. In order to ensure the complete compliance of the ban, enforcement mechanisms needs to be more emphasized and strengthened.

Provision for tobacco cessation services to be scaled up to cater to the unmet need for cessation after the ban. It is important to stop production and sale of gutka. All kinds of pan masala and gutka contain addictive substance which is being projected as lifestyle and desirable product.

The products like pan masala are also made in use to produce products such as Gutka and also for manufacturing purpose under the same brand name. The pan masala products are largely advertised and also acts as a surrogate or alternate advertising medium for smokeless and effectless tobacco. Therefore, the Government needs to take urgent action to stop advertisements of pan masala to protect the vulnerable sections of society including the youth.

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